{"product_id":"lucknowi-hand-embroidered-velvet-kurta-set-black","title":"Ruh — Lucknowi Hand Embroidered Velvet Kurta Set in Black","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eRuh — Jab Velvet Ka Rang Khamoshi Ki Zuban Bolta Hai\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThere are women who walk into a room and fill it with noise.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAnd then there are women who walk in wearing black — and the room goes quiet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eRuh Lucknowi Hand Embroidered Velvet Kurta Set in Black\u003c\/strong\u003e is made for the second kind. A woman who understands that restraint is its own kind of power, that black is not absence of colour — it is the presence of everything, held together with grace.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Fabric — Black Velvet, Timeless Beyond Seasons\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlack velvet has dressed royalty across centuries and continents. It does not age. It does not follow trends. It simply exists — heavy, deep, and completely certain of itself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe black velvet used in Ruh carries a darkness that is alive, not flat — the kind that shifts between deep charcoal and rich midnight depending on how the light touches it. At Noor-e-Awadh, every bolt of velvet is chosen by hand, because fabric that will carry master-level embroidery deserves to be selected with the same care as the embroidery itself.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Embroidery — Authentic Lucknowi Chikankari by Hand\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhite thread on black velvet is among the most striking combinations in the entire vocabulary of Indian ethnic embroidery. The contrast is absolute — each motif stands out with the clarity of something carved, not sewn.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEvery stitch on this \u003cstrong\u003eLucknowi hand embroidered velvet kurta set\u003c\/strong\u003e has been worked by the karigars of Lucknow — artisans trained in the traditional Chikankari ateliers of Chowk and Aminabad, where this craft has been practised for over three centuries.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe embroidery on Ruh Black features traditional Awadhi floral and butidar motifs scattered across the body, with a defined border running along the hem and sleeves — deliberate, balanced, and completely hand-done.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eOn velvet, every stitch must be placed with complete deliberateness. These karigars do not rush. On black velvet especially, there is no room for error — every thread shows.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Colour — Black, The Most Honest Colour\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlack needs no occasion. It creates one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhether it is Eid, a winter wedding, a family dawaat, or a cultural evening — this \u003cstrong\u003eblack velvet Chikankari kurta set\u003c\/strong\u003e belongs there. It is the one colour that never asks \"is this appropriate?\" It already knows the answer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePaired with the crisp white Chikankari embroidery, black becomes not just elegant but unforgettable.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Set — Complete Nawabi Ensemble\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ruh collection is designed as a complete ethnic ensemble — kurta and pant, coordinated and ready. A woman wearing Noor-e-Awadh steps out complete, not assembled piece by piece.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Ruh Lucknowi Hand Embroidered Velvet Kurta Set\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noor-e-Awadh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium Velvet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Type:\u003c\/strong\u003e Authentic Lucknowi Hand Chikankari\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Hand embroidered by karigars of Lucknow, Uttar Pradesh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Motifs:\u003c\/strong\u003e Traditional Awadhi floral and butidar work\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Eid, wedding functions, festive wear, mehndi, sangeet, winter ethnic occasions, family gatherings\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eIdeal For:\u003c\/strong\u003e Women who value authentic handcraft and timeless ethnic fashion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDry clean strongly recommended for velvet fabric\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDo not machine wash or wring\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStore folded softly — avoid wire hangers to protect velvet pile\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eKeep away from prolonged direct sunlight to preserve Black colour depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy Noor-e-Awadh?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlack is the hardest colour to get right in embroidered ethnic wear. On black fabric, every flaw in the embroidery is visible — a loose thread, an uneven stitch, a motif that wanders even slightly from its intended place. There is nowhere to hide.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is precisely why Noor-e-Awadh only works with Lucknow's most experienced karigars for black velvet pieces. Not every artisan can embroider on black. The ones who can have spent years learning how.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhen you wear Ruh in Black, you are not just wearing a kurta set. You are wearing the confidence of a karigar who knew exactly what they were doing — and did it flawlessly.\u003c\/p\u003e","brand":"Noor-e-Awadh","offers":[{"title":"M","offer_id":46745901563958,"sku":"NOOR-0003-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46745901596726,"sku":"NOOR-0003-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46745901629494,"sku":"NOOR-0003-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":46745901662262,"sku":"NOOR-0003-XXL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":46745901695030,"sku":"NOOR-0003-XXXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/2648\/4790\/files\/ruh-hand-embroidered-velvet-kurta-set-black-front-view.webp?v=1786354609","url":"https:\/\/nooreawadhchikankari.com\/products\/lucknowi-hand-embroidered-velvet-kurta-set-black","provider":"Noor-e-Awadh Chikankari","version":"1.0","type":"link"}