{"product_id":"lucknowi-hand-embroidered-velvet-kurta-set-maroon","title":"Ruh — Lucknowi Hand Embroidered Velvet Kurta Set in Maroon","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eRuh — Jab Velvet Ka Rang Shehenshah Ki Yaad Dilaye\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThere is a colour that has always belonged to those who hold themselves with quiet authority. Not the loudness of red. Not the restraint of black. Something in between — deeper, older, more certain of itself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMaroon.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eRuh Lucknowi Hand Embroidered Velvet Kurta Set in Maroon\u003c\/strong\u003e carries the weight of Nawabi Lucknow in every thread — a garment that does not seek attention but commands it, effortlessly and completely.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Fabric — Maroon Velvet, The Colour of Old Lucknow\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMaroon has dressed the courts of Awadh for centuries. It is the colour of the winter dawaat, of the mushaira held under warm light, of a woman who arrives at a wedding and makes the room take notice without trying.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe maroon velvet in Ruh is chosen for the richness of its tone — a deep wine that reads almost burgundy in candlelight and pure maroon in the afternoon sun. At Noor-e-Awadh, fabric selection is never casual. The velvet must earn the embroidery it will carry.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Embroidery — Authentic Lucknowi Chikankari by Hand\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhite thread on maroon velvet creates a contrast that is neither harsh nor soft — it is precise, deliberate, and deeply beautiful. Each motif stands out with the clarity of something that took time, because it did.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEvery stitch on this \u003cstrong\u003eLucknowi hand embroidered velvet kurta set\u003c\/strong\u003e has been worked by the karigars of Lucknow — artisans trained in the traditional Chikankari ateliers of Chowk and Aminabad, where this craft has been alive for over three centuries.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe embroidery on Ruh Maroon features traditional Awadhi floral and butidar motifs scattered across the body, with a defined border along the hem and sleeves — each element placed with the unhurried care that only a true karigar's hand can deliver.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Colour — Maroon, The Most Nawabi of All Colours\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn the language of Lucknowi dressing, maroon has always meant occasion. It is the colour chosen when the event matters — when you want to be remembered not for being loud but for being right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePaired with the crisp white Chikankari embroidery, this \u003cstrong\u003emaroon velvet Chikankari kurta set\u003c\/strong\u003e carries an elegance that feels both rooted in tradition and completely relevant today.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Set — Complete Nawabi Ensemble\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ruh collection is designed as a complete ethnic ensemble — kurta and pant, coordinated and ready to wear. Because a woman wearing Noor-e-Awadh should step out complete, dressed with intention from the first moment.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Ruh Lucknowi Hand Embroidered Velvet Kurta Set\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noor-e-Awadh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Maroon\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium Velvet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Type:\u003c\/strong\u003e Authentic Lucknowi Hand Chikankari\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Hand embroidered by karigars of Lucknow, Uttar Pradesh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Motifs:\u003c\/strong\u003e Traditional Awadhi floral and butidar work\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Eid, wedding functions, festive wear, mehndi, sangeet, winter ethnic occasions, family gatherings\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eIdeal For:\u003c\/strong\u003e Women who value authentic handcraft and heritage ethnic fashion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDry clean strongly recommended for velvet fabric\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDo not machine wash or wring\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStore folded softly — avoid wire hangers to protect velvet pile\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eKeep away from prolonged direct sunlight to preserve Maroon colour depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy Noor-e-Awadh?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMaroon is a colour that reveals the quality of embroidery immediately. On a deep, rich base like maroon velvet, embroidery that is uneven, loosely worked, or machine-assisted stands out at once — there is no hiding behind the colour.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAt Noor-e-Awadh, we welcome that scrutiny. Every Ruh piece in Maroon goes through the hands of karigars who have spent years working on deep-toned velvet — artisans who understand that this colour demands their best, and deliver it every single time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear Ruh Maroon and hold it up to the light. The embroidery will speak for itself.\u003c\/p\u003e","brand":"Noor-e-Awadh","offers":[{"title":"M","offer_id":46745901826102,"sku":"NOOR-0004-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46745901858870,"sku":"NOOR-0004-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46745901891638,"sku":"NOOR-0004-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":46745901924406,"sku":"NOOR-0004-XXL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":46745901957174,"sku":"NOOR-0004-XXXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/2648\/4790\/files\/ruh-hand-embroidered-velvet-kurta-set-maroon-lifestyle-shot.webp?v=1786356077","url":"https:\/\/nooreawadhchikankari.com\/products\/lucknowi-hand-embroidered-velvet-kurta-set-maroon","provider":"Noor-e-Awadh Chikankari","version":"1.0","type":"link"}