{"product_id":"lucknowi-hand-embroidered-velvet-kurta-set-red","title":"Ruh — Lucknowi Hand Embroidered Velvet Kurta Set in Red","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eRuh — Jab Velvet Surkh Ho Jaaye\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThere is a colour that has never needed an introduction. A colour that has dressed celebrations, lit up weddings, and carried the weight of Eid mornings for centuries.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eRed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe \u003cstrong\u003eRuh Lucknowi Hand Embroidered Velvet Kurta Set in Red\u003c\/strong\u003e is not just a garment — it is a declaration. Of presence. Of pride. Of a woman who walks into a room and does not need to announce herself, because the room already knows.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Fabric — Red Velvet, Worn Like Royalty\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eVelvet in red is among the oldest combinations in the vocabulary of South Asian festive dressing. The depth of the colour, the weight of the fabric, the way it catches candlelight at a wedding — there is nothing that competes with it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe red velvet used in Ruh is selected for the richness of its tone and the quality of its pile. At Noor-e-Awadh, fabric is never an afterthought — it is the first decision, because the embroidery is only as beautiful as the canvas it rests on.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Embroidery — Authentic Lucknowi Chikankari by Hand\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEvery motif on this \u003cstrong\u003eLucknowi hand embroidered velvet kurta set\u003c\/strong\u003e has been created stitch by stitch by the karigars of Lucknow — artisans whose craft has been passed down through generations in the lanes of Chowk and Aminabad.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe embroidery on Ruh features traditional Awadhi floral motifs with delicate butidar work scattered across the body — white thread against red velvet, a contrast that is as timeless as Lucknow itself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWorking Chikankari onto velvet demands an unhurried hand. On velvet, every stitch must be placed with complete deliberateness — one wrong movement and the pile beneath it never fully recovers. These karigars do not rush. They never have.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Colour — Red, The Colour of Every Celebration\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn Lucknow, red has always meant something. It is the colour of the dulhan's ensemble, of the festive dastarkhwan, of Eid evenings when the city comes alive. Paired with white Chikankari embroidery, this \u003cstrong\u003ered velvet chikankari kurta\u003c\/strong\u003e carries a contrast that is neither aggressive nor delicate — it is perfectly, unapologetically Lucknowi.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eThe Set — Complete Nawabi Ensemble\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Ruh collection is designed as a complete ethnic ensemble — kurta and pant, styled and coordinated, ready to wear. Because a woman wearing Noor-e-Awadh should step out complete, not spend time searching for what goes with what.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Ruh Lucknowi Hand Embroidered Velvet Kurta Set\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noor-e-Awadh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Red\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Premium Velvet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Type:\u003c\/strong\u003e Authentic Lucknowi Hand Chikankari\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCraft:\u003c\/strong\u003e Hand embroidered by karigars of Lucknow, Uttar Pradesh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEmbroidery Motifs:\u003c\/strong\u003e Traditional Awadhi floral and butidar work\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Eid, wedding functions, festive wear, mehndi, sangeet, winter ethnic occasions, family gatherings\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eIdeal For:\u003c\/strong\u003e Women who value authentic handcraft and heritage ethnic fashion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDry clean strongly recommended for velvet fabric\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDo not machine wash or wring\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStore folded softly — avoid wire hangers to protect velvet pile\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eKeep away from prolonged direct sunlight to preserve Red colour depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy Noor-e-Awadh?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt Noor-e-Awadh, red is not just a colour choice — it is \u003cbr\u003ea commitment. A commitment to the woman who refuses to \u003cbr\u003eblend in, who chooses handcraft over fast fashion, and who \u003cbr\u003eunderstands that real luxury is not a logo — it is a \u003cbr\u003ekarigar's lifetime of skill, sewn into every inch of fabric.\u003c\/p\u003e\n\u003cp\u003eEvery Ruh piece leaves Lucknow only after it has been \u003cbr\u003everified by hand. No shortcuts. No compromises. Just \u003cbr\u003eChikankari, the way it was always meant to be.\u003c\/p\u003e","brand":"Noor-e-Awadh","offers":[{"title":"M","offer_id":46745901203510,"sku":"NOOR-0002-M","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46745901236278,"sku":"NOOR-0002-L","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46745901269046,"sku":"NOOR-0002-XL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":46745901301814,"sku":"NOOR-0002-XXL","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":46745901334582,"sku":"NOOR-0002-XXXL","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/2648\/4790\/files\/ruh-hand-embroidered-velvet-kurta-set-red-lifestyle-shot.webp?v=1786330611","url":"https:\/\/nooreawadhchikankari.com\/products\/lucknowi-hand-embroidered-velvet-kurta-set-red","provider":"Noor-e-Awadh Chikankari","version":"1.0","type":"link"}