Ruh — Jab Velvet Pe Lucknow Ki Rooh Utarti Hai

Kuch libaas sirf pehne jaate hain. Aur kuch libaas mehsoos kiye jaate hain.

The Ruh Lucknowi Hand Embroidered Velvet Kurta Set in bottle green belongs to the second kind — a garment that does not merely cover you, but carries within it the breath of three centuries of Awadhi craft. Ruh means soul. And that is precisely what this piece is made of.

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The Fabric — Velvet That Commands Presence

Velvet is not a fabric for the ordinary. It is heavy with intention, soft with grace, and alive with depth. The bottle green velvet used in Ruh carries a colour that shifts with light — dark as a shaded garden in candlelight, alive as emerald in the afternoon sun.

At Noor-e-Awadh, velvet is chosen with the same care as the embroidery it will carry. Only fabric that holds its pile, drapes with weight, and accepts the needle without resistance is selected for our hand embroidered velvet kurta pieces.

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The Embroidery — Authentic Lucknowi Chikankari by Hand

This is not printed. This is not machine-made. This is not an imitation.

Every single motif on this Lucknowi hand embroidered velvet kurta set has been created stitch by stitch, thread by thread, by the karigars of Lucknow — artisans whose families have practised Chikankari for generations in the lanes of Chowk and Aminabad.

The embroidery on Ruh features traditional Awadhi floral motifs with delicate jali work — patterns that carry the memory of Nawabi courts, of mushairas held under chandelier light, of women who wore their elegance without effort.

Working Chikankari onto velvet is among the most demanding applications in the craft.Unlike cotton or rayon, velvet demands an unhurried hand — one wrong stitch and the pile beneath it never fully recovers. The thread tension must be precise. The artisan must work slowly, deliberately — with ruh.

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The Colour — Bottle Green, The Colour of Nawabi Gardens

Bottle Green is not chosen by accident. It is the colour of the walled gardens of Lucknow's old havelis — deep, composed, and quietly commanding. It does not demand attention. It earns it.

Paired with the ivory and gold thread work of the Chikankari embroidery, this bottle green velvet chikankari kurta creates a contrast that is neither loud nor subtle — it is perfectly Lucknowi.

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The Set — Dressed, Not Assembled

The Ruh collection is designed as a complete ethnic ensemble. You receive a set that is styled, coordinated, and ready — because a woman wearing Noor-e-Awadh should step out complete, not spend time matching and searching.

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Product Specifications

• Product Name: Ruh Lucknowi Hand Embroidered Velvet Kurta Set
• Brand: Noor-e-Awadh
• Colour: Bottle Green
• Fabric: Premium Velvet
• Embroidery Type: Authentic Lucknowi Hand Chikankari
• Craft: Hand embroidered by karigars of Lucknow, Uttar Pradesh
• Embroidery Motifs: Traditional Awadhi floral and jali work
• Occasion: Festive wear, Eid, wedding functions, family gatherings, ethnic occasions
• Ideal For: Women who value authentic handcraft and heritage ethnic fashion

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Care Instructions

• Dry clean strongly recommended for velvet fabric
• Do not machine wash or wring
• Store folded softly — avoid wire hangers to protect velvet pile
• Keep away from prolonged direct sunlight to preserve Bottle Green colour depth

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Why Noor-e-Awadh?

Noor-e-Awadh is not just a brand. It is Lucknow's own Chikankari identity — built in the city where this craft was born, by people who grew up hearing the sound of the needle.

Every piece we offer is sourced directly from Lucknow's master karigars, verified for authentic hand embroidery, and presented with the pride of a city that has defined grace for over three hundred years.

When you wear Noor-e-Awadh, you do not just wear a kurta. You wear Lucknow.

• We offer free prepaid shipping Pan India. COD, Express & International Shipping available at extra cost calculated at checkout.
• International Shipping Import Duties & Taxes are borne by customer.
• Free International Shipping on order value above $200.
• Dispatches in 24 - 48 Hours.

Marketed & Manufactured By:NANOSTITCHES PRIVATE LIMITED
Address: 41/42/54/5 Hardoi Road Ram Nagar, Balaganj lucknow - 226003 (U.P)
Country Of Origin:India
Email:help@nooreawadhchikankari.com
WhatsApp & Phone: 9696003899