Ruh — Jab Velvet Ka Rang Shehenshah Ki Yaad Dilaye

There is a colour that has always belonged to those who hold themselves with quiet authority. Not the loudness of red. Not the restraint of black. Something in between — deeper, older, more certain of itself.

Maroon.

The Ruh Lucknowi Hand Embroidered Velvet Kurta Set in Maroon carries the weight of Nawabi Lucknow in every thread — a garment that does not seek attention but commands it, effortlessly and completely.

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The Fabric — Maroon Velvet, The Colour of Old Lucknow

Maroon has dressed the courts of Awadh for centuries. It is the colour of the winter dawaat, of the mushaira held under warm light, of a woman who arrives at a wedding and makes the room take notice without trying.

The maroon velvet in Ruh is chosen for the richness of its tone — a deep wine that reads almost burgundy in candlelight and pure maroon in the afternoon sun. At Noor-e-Awadh, fabric selection is never casual. The velvet must earn the embroidery it will carry.

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The Embroidery — Authentic Lucknowi Chikankari by Hand

White thread on maroon velvet creates a contrast that is neither harsh nor soft — it is precise, deliberate, and deeply beautiful. Each motif stands out with the clarity of something that took time, because it did.

Every stitch on this Lucknowi hand embroidered velvet kurta set has been worked by the karigars of Lucknow — artisans trained in the traditional Chikankari ateliers of Chowk and Aminabad, where this craft has been alive for over three centuries.

The embroidery on Ruh Maroon features traditional Awadhi floral and butidar motifs scattered across the body, with a defined border along the hem and sleeves — each element placed with the unhurried care that only a true karigar's hand can deliver.

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The Colour — Maroon, The Most Nawabi of All Colours

In the language of Lucknowi dressing, maroon has always meant occasion. It is the colour chosen when the event matters — when you want to be remembered not for being loud but for being right.

Paired with the crisp white Chikankari embroidery, this maroon velvet Chikankari kurta set carries an elegance that feels both rooted in tradition and completely relevant today.

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The Set — Complete Nawabi Ensemble

The Ruh collection is designed as a complete ethnic ensemble — kurta and pant, coordinated and ready to wear. Because a woman wearing Noor-e-Awadh should step out complete, dressed with intention from the first moment.

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Product Specifications

• Product Name: Ruh Lucknowi Hand Embroidered Velvet Kurta Set
• Brand: Noor-e-Awadh
• Colour: Maroon
• Fabric: Premium Velvet
• Embroidery Type: Authentic Lucknowi Hand Chikankari
• Craft: Hand embroidered by karigars of Lucknow, Uttar Pradesh
• Embroidery Motifs: Traditional Awadhi floral and butidar work
• Occasion: Eid, wedding functions, festive wear, mehndi, sangeet, winter ethnic occasions, family gatherings
• Ideal For: Women who value authentic handcraft and heritage ethnic fashion

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Care Instructions

• Dry clean strongly recommended for velvet fabric
• Do not machine wash or wring
• Store folded softly — avoid wire hangers to protect velvet pile
• Keep away from prolonged direct sunlight to preserve Maroon colour depth

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Why Noor-e-Awadh?

Maroon is a colour that reveals the quality of embroidery immediately. On a deep, rich base like maroon velvet, embroidery that is uneven, loosely worked, or machine-assisted stands out at once — there is no hiding behind the colour.

At Noor-e-Awadh, we welcome that scrutiny. Every Ruh piece in Maroon goes through the hands of karigars who have spent years working on deep-toned velvet — artisans who understand that this colour demands their best, and deliver it every single time.

Wear Ruh Maroon and hold it up to the light. The embroidery will speak for itself.

• We offer free prepaid shipping Pan India. COD, Express & International Shipping available at extra cost calculated at checkout.
• International Shipping Import Duties & Taxes are borne by customer.
• Free International Shipping on order value above $200.
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Marketed & Manufactured By:NANOSTITCHES PRIVATE LIMITED
Address: 41/42/54/5 Hardoi Road Ram Nagar, Balaganj lucknow - 226003 (U.P)
Country Of Origin:India
Email:help@nooreawadhchikankari.com
WhatsApp & Phone: 9696003899