Ruh — Jab Velvet Surkh Ho Jaaye

There is a colour that has never needed an introduction. A colour that has dressed celebrations, lit up weddings, and carried the weight of Eid mornings for centuries.

Red.

The Ruh Lucknowi Hand Embroidered Velvet Kurta Set in Red is not just a garment — it is a declaration. Of presence. Of pride. Of a woman who walks into a room and does not need to announce herself, because the room already knows.

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The Fabric — Red Velvet, Worn Like Royalty

Velvet in red is among the oldest combinations in the vocabulary of South Asian festive dressing. The depth of the colour, the weight of the fabric, the way it catches candlelight at a wedding — there is nothing that competes with it.

The red velvet used in Ruh is selected for the richness of its tone and the quality of its pile. At Noor-e-Awadh, fabric is never an afterthought — it is the first decision, because the embroidery is only as beautiful as the canvas it rests on.

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The Embroidery — Authentic Lucknowi Chikankari by Hand

Every motif on this Lucknowi hand embroidered velvet kurta set has been created stitch by stitch by the karigars of Lucknow — artisans whose craft has been passed down through generations in the lanes of Chowk and Aminabad.

The embroidery on Ruh features traditional Awadhi floral motifs with delicate butidar work scattered across the body — white thread against red velvet, a contrast that is as timeless as Lucknow itself.

Working Chikankari onto velvet demands an unhurried hand. On velvet, every stitch must be placed with complete deliberateness — one wrong movement and the pile beneath it never fully recovers. These karigars do not rush. They never have.

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The Colour — Red, The Colour of Every Celebration

In Lucknow, red has always meant something. It is the colour of the dulhan's ensemble, of the festive dastarkhwan, of Eid evenings when the city comes alive. Paired with white Chikankari embroidery, this red velvet chikankari kurta carries a contrast that is neither aggressive nor delicate — it is perfectly, unapologetically Lucknowi.

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The Set — Complete Nawabi Ensemble

The Ruh collection is designed as a complete ethnic ensemble — kurta and pant, styled and coordinated, ready to wear. Because a woman wearing Noor-e-Awadh should step out complete, not spend time searching for what goes with what.

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Product Specifications

• Product Name: Ruh Lucknowi Hand Embroidered Velvet Kurta Set
• Brand: Noor-e-Awadh
• Colour: Red
• Fabric: Premium Velvet
• Embroidery Type: Authentic Lucknowi Hand Chikankari
• Craft: Hand embroidered by karigars of Lucknow, Uttar Pradesh
• Embroidery Motifs: Traditional Awadhi floral and butidar work
• Occasion: Eid, wedding functions, festive wear, mehndi, sangeet, winter ethnic occasions, family gatherings
• Ideal For: Women who value authentic handcraft and heritage ethnic fashion

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Care Instructions

• Dry clean strongly recommended for velvet fabric
• Do not machine wash or wring
• Store folded softly — avoid wire hangers to protect velvet pile
• Keep away from prolonged direct sunlight to preserve Red colour depth

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Why Noor-e-Awadh?

At Noor-e-Awadh, red is not just a colour choice — it is 
a commitment. A commitment to the woman who refuses to 
blend in, who chooses handcraft over fast fashion, and who 
understands that real luxury is not a logo — it is a 
karigar's lifetime of skill, sewn into every inch of fabric.

Every Ruh piece leaves Lucknow only after it has been 
verified by hand. No shortcuts. No compromises. Just 
Chikankari, the way it was always meant to be.

• We offer free prepaid shipping Pan India. COD, Express & International Shipping available at extra cost calculated at checkout.
• International Shipping Import Duties & Taxes are borne by customer.
• Free International Shipping on order value above $200.
• Dispatches in 24 - 48 Hours.

Marketed & Manufactured By:NANOSTITCHES PRIVATE LIMITED
Address: 41/42/54/5 Hardoi Road Ram Nagar, Balaganj lucknow - 226003 (U.P)
Country Of Origin:India
Email:help@nooreawadhchikankari.com
WhatsApp & Phone: 9696003899